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A well-known backfiring effect, for example, is when you shift your users’ motivation from “intrinsic” to “extrinsic.”. Extrinsicmotivators, like short-term discounts, can boost conversions in the near term but fall flat over longer periods. Activity trackers are a contemporary example.
This will show you how many leads or contacts have been added to a sequence in the date range displayed at the top of the table. Identify the teams that need to change, and plan how to motivate them into the destination. If you do it correctly, you’ll reap many rewards, intrinsic and extrinsic. Who should change?
For example, a visionary leader would explain to their team why they should be hitting their sales targets , and would also ensure that outcomes are tied to intrinsic motivation. By contrast, a typical sales manager would most likely use extrinsic methods of motivation, enforcing and reinforcing the carrot-and-stick approach.
Were I focused on the inputs, I would have fleshed out the issue tree to include facets of intrinsic and extrinsicmotivation. While motivation is critical to success, I decided to focus on two measurable outputs: engaging new contacts and hitting touch volume targets. The Second Framework: Bright Spot Optimization.
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