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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

Everything from hiring on the GTM side to layering in a sales-led motion into PLG. The charter at Zapier is focused on product positioning (messaging and storytelling), merchandising their product (pricing and packaging), product launches, and GTM strategy. The buyer’s journey isn’t that simple most of the time.

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The Secret to Global Sales Expansion in Uncertain Times

Sales Hacker

Once you have leaders in place, develop a list of all the elements that need to be completed for launch and long-term success. Ask your leaders what resources they’ll need and do research on the new region to determine if there are any special requirements for operating in those regions that you need to get squared away before you launch.

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The Secret to Global Sales Expansion in Uncertain Times

Lead Fuze

Need Help Automating Your Sales Prospecting Process? LeadFuze gives you all the data you need to find ideal leads, including full contact information. Once you have leaders in place, compile a list of all the elements that need to be completed for launch and long-term success. Need Help Automating Your Sales Prospecting Process?

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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below. I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below.

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