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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

No company can afford to pay for every marketing contact made. This is potentially a lose-lose situation threatening both the quality of the vendor’s work and the fabric of the relationship, and it requires careful account management including frequent contact at the executive level. The reason for this is simply leverage.

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Which Type of Sales Job Is Right for You?

Hubspot

As an AE, they’ve got a brand-new set of responsibilities: Running demos or giving presentations; identifying, surfacing, and addressing potential buying obstacles; crafting personalized value propositions; getting the commitment to purchase; and negotiating the actual terms. When they have non-support questions, they’ll go to you.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Remember this when you are negotiating your pay. What would you tell a woman just starting a career in sales? Still, I only saw the full potential when I introduced customers and contacts to each other. A robust network of men and women can support women at all stages in their sales careers. Own your power.

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