Remove Contract Remove Cross-sell Remove Intrinsic
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How to Design a Sales Comp Plan to Get You to $100M (Video + Transcript)

SaaStr

I’ll start because I’m living this right now, and where we’re contract value. Michaela Lehr: So mine says to learn ballpark contract value and figure out the pricing that the market can bear. Either work or not work. Sanj Sanampudi: Great. You’re doing something that is brand new. So Michaela?

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

. “OK, both of us are going to start selling this thing,” and I’m going to give you the answer here. “Brian, we’re going to go start selling this thing.” ” “Yep, we’re going to start selling this thing.” ” We didn’t do any annual contracts.

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How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Hubspot

Does your writing inspire action, selling things or services or ideas? Contractions: “can’t” vs. “can not”. Dense, long-winded writing that meets the intrinsic needs of the author, rather than the extrinsic needs of the reader, won’t get read. Cross out redundancies. If you’re reading this, you can write. Box verbs (e.g.,