KPIs that connect: 5 metrics for marketing, sales and product alignment
Martech
OCTOBER 19, 2023
Our head of sales also has two primary KPIs: new revenue and CR from SQL to the client. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Why did we choose these KPIs?
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