Martech

OCTOBER 19, 2023

Our head of sales also has two primary KPIs: new revenue and CR from SQL to the client. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Why did we choose these KPIs?

Product 125

Product Contract Drivers/motivators SQL 125

Sales Hacker

APRIL 21, 2021

It may take days before the rep can actually send a contract for signature. The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. Creates processes to enhance cross-functional collaboration between sales, marketing, and customer success.

Finance 101

Finance GTM Cross-sell SQL 101

Sales Hacker

MAY 26, 2021

Sales ops is responsible for supporting and enabling sales reps to sell efficiently and effectively. Sales operations teams bring a system of selling and structure to a sales organization. The focus is on things like reporting, territory management and later stage tasks such as contract negotiations and finance approvals.

Territory 60

Territory Objectives and Key Results Finance Cross-sell 60

Sales Hacker

FEBRUARY 7, 2018

DECREASE IN SALES CYCLE – The Sales Cycle is measured between SQL and WIN stage. Not entering the data correctly: An untrained sales manager gets a lead (SQL) and following a discovery call disqualifies it. Add new products/services to uplift the price, and create upsell/cross-sell opportunities.

Growth 87

Growth GTM SQL Strategic partnership 87

Salesmate

OCTOBER 15, 2020

You cannot cast your net wide and sell to everyone, so lead qualification is necessary. Sales closing best practices: Avoid complicating your contracts. An up-to-date sales pipeline creates a systematic approach to selling. MQL to SQL conversion rate. Cross-sell. Lead qualification. Customer lifetime value.

Pipeline 143

Pipeline Negotiate Appointment Sales 143