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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Two key points for now: Because of these incompatibilities, early adopters do not make good references for the early majority. What is the "Chasm"?

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Supercharging your business: How the right CRM can up level your sales and customer experience game

PandaDoc

CRM, short for customer relationship management, is an approach to managing customer data that helps you maintain close relationships and drive better results. It also enables a seamless omnichannel experience, crucial for sales. The key to CRM? The relationship usually ends with or without a sale. And guess what?

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How to Build A Sales Process That Lands Deals Every Time

Salesforce

Business growth expert Tiffani Bova said it best: “How you sell matters. Think of your sales process like a map. It shows you how to get from point A in the sale (finding your prospect) to point Z (closing the deal), highlighting necessary steps along the way. Why is a sales process important? If so, when?

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Digital Sales Rooms: The Future of Sales

Highspot

In this comprehensive blog post, we will explore the concept of a digital sales room, its key features, benefits, and the role it plays in modern sales strategies. What Is a Digital Sales Room? Why Is a Digital Sales Room Necessary? Here are some key benefits of a digital sales room.