Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)
SaaStr
MARCH 7, 2023
Out of those companies, over 50% were significantly below the Rule of 40 (a company’s combined profit margin and growth rate should exceed 40%) and/or had less than two years of runway. Some other strategies for creating a more efficient go-to-market are: Adjusting pricing and contract terms with customers. Reality set in.
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