Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing.

B2B 101

B2B GTM Cross-sell High impact 101

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

The Lost Book of Sales

JULY 12, 2021

Technology Adoption Lifecycle Each group in this model represents a unique psychographic profile (i.e. a combination of psychological and demographical traits) that makes its marketing responses different from those of the other groups. All this implies a mature and sophisticated representative working on your behalf.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

NOVEMBER 15, 2017

Account-Based Marketing. Account-Based Selling / Sales Development. Account Development Representative. Average Contract Value. Average Sale/Selling Price. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. Account Executive.

B2B 99

B2B E-commerce Cold Call Represent 99