Selling into Startups 101: What You Need to Know to Find a Unicorn
Sales Hacker
SEPTEMBER 11, 2020
The company is past the MVP (minimum viable product) and is showing initial signs of success. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. Series A: This is usually the first “institutional” round of funding.
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