Sales Hacker

APRIL 10, 2018

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Distribution of B2B deals as a function of price (a product of discount and list price). Mid Market/Department – selling platforms and applications using annual contracts.

Go To Market 73

Go To Market GTM X-functional Territory 73

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Licensing OEM software. OEM deal structure.

GTM 74

GTM Negotiate Profit margin Contract 74

SaaStr

NOVEMBER 2, 2019

What is the process to do it efficiently? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? How does your customer success and customer support functions change with the move to enterprise? A classic example is a Shopify selling to, let’s say, contract.

GTM 52

GTM Price Up-sell Product 52

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. They grew 2.5x

Go To Market 102

Go To Market GTM X-functional Objectives and Key Results 102

ConversionXL

AUGUST 27, 2019

Be careful about contracts you sign and team training you invest in. Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. It does not process or translate data, nor does it help you work with the output. Stay focused.

GTM 124

GTM X-functional CRM Technology 124

SaaStr

MAY 10, 2019

How should North Star’s be segregated between GTM teams and biz ops teams? So we actually are the operators of SaaS companies, and we come into organizations and help them streamline their go to market processes. You said you believe in eliminating the handoffs between GTM teams and the redundancy of MQLs and SQLs.

X-functional 54

X-functional SQL Pipeline GTM 54