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Which Type of Sales Job Is Right for You?

Hubspot

As an AE, they’ve got a brand-new set of responsibilities: Running demos or giving presentations; identifying, surfacing, and addressing potential buying obstacles; crafting personalized value propositions; getting the commitment to purchase; and negotiating the actual terms. Sales Engineer. AEs are held to quotas.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

In the middle of the sales cycle, you need to be extremely flexible about commitments as you begin to adapt to the visionaries’ agenda. At the end, you need to be very careful in negotiations, keeping the spark of the vision alive without committing to tasks that are unachievable within the time frame allotted.