Contract Negotiate SQL X-functional 
SaaStr
MAY 10, 2019
And when we would focus on the buying experience and making it very personal to the buyer we actually see a dramatic increase in revenue and so MQL and SQL are what I call maybe a momentum or a KPI metric, but they shouldn’t be how you’re driving or measuring your teams.
SaaStr
JULY 2, 2020
You’re telling me mathematically the answer is going to be X, but I can’t understand why. And is there ever a case for too small a contract to start? There are certain that are really complicated and really to understand how the decision was actually made. We think that’s really core to how we do things. Help me out.
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