Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. What is a retail media network?

Retail 106

Retail CTR Networking Campaign 106

Lead Fuze

SEPTEMBER 2, 2023

On the other hand, Google Ads offers targeted lead generation which could result in higher conversion rates. GoogleAds #DigitalMarketing Click to Tweet Harnessing Mobile Platforms for Higher Conversions As the digital landscape continues to evolve, mobile platforms have emerged as a pivotal element in successful Google Ads campaigns.

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).

CTR 111

CTR Technique Profit margin Follow-up 111

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

CTR 116

CTR Technique Click Through Rate Follow-up 116