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Google Ads for lead generation: A 6-step framework for success

Search Engine Land

Google can drive an increased volume of leads, but the quality and the intrinsic value of those leads will differ. Keep the following in mind: Average amount of time between each step to inform whether it is possible to optimize this as a conversion action. Average volume of conversions monthly for each step. Lead scoring.

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How to lead, mentor and motivate your SEO team

Search Engine Land

Increase relevant SEO traffic, revenue, and conversions. Get those conversions in, whichever way is easiest. These people will help you automate processes and drive efficiencies, so if they want to learn SQL or Python, foster that learning experience. Identify high-traffic keywords and fill content gaps with new pages or posts.