Martech

APRIL 15, 2024

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. Hispanic television network? Q: You studied in São Paulo. Is that where you are from? A: Yes, I am Brazilian, correct.

CRM 97

CRM Retail Technology Technology 97

Salesforce

MARCH 11, 2024

Take a look at CRM data to see the problems and pain points your customers share. CRM software with AI-powered insights can help here; it can surface insights based on past customers and public data to deliver recommendations for high-value accounts worth going after. You can also organize contacts and track outreach using your CRM.

Sell 59

Sell Cross-sell Territory CRM 59

Salesforce

MARCH 12, 2024

If you’re using a CRM like Salesforce, these metrics are tracked automatically and are readily available. You can do this by cold calling , creating a referral program , or via good old-fashioned networking. To calculate sales velocity, multiply the number of sales opportunities by the average deal value and win rate.

Territory 64

Territory E-commerce Pipeline Sales 64

Salesforce

MARCH 1, 2024

Goals should be attainable and not favor certain sellers’ abilities or networks over others. You can integrate your SPIFF objectives into your CRM platform, so your team has the information at their fingertips. Solution: Make sure SPIFFs are structured fairly so everyone eligible to participate has an equal shot.

Commission 52

Commission Teamwork Objectives and Key Results Territory 52