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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Take a look at CRM data to see the problems and pain points your customers share. You can also organize contacts and track outreach using your CRM.

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What Is Lead Qualification and How Does It Work?

Salesforce

Whether marketing or sales follows up with them is a strategic decision for managers at your company. And don’t forget your CRM can help you with this research as well as lead qualification itself.) As they answer these questions, you’re gathering intel to guide your pitch. Want to take the #1 CRM for a test drive?