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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 125
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. Customers’ expectations are higher than ever with more access to information and options. You can see the full video here , and read the podcast transcript below.

Retail 75
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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. One prospective customer told us, you’re the Apple of your category.

Price 40
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Finally, day three covered all things customer success and growth. It’s not which variant collects more email addresses, it’s which variant sells more books. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. E.g. “I’m always proud to be a customer.”

Growth 86
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Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

Your customers are ready for the future of commerce. You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Where is your customer journey captured? It’s all about customer experience. Prioritise impact over speed.