How to Attract New Customers and Drive More Sales with TikTok Marketing
ConversionXL
OCTOBER 26, 2022
These figures highlight the fact that TikTok users are naturally engaged with social shopping, although it’s not an e-commerce platform. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S.
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