Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Examples: Nosto is a SaaS-based personalization platform designed for e-commerce businesses.

Price 106

Price E-commerce Cross-sell Profit margin 106

The 5% Institute

AUGUST 1, 2023

Business development plays a crucial role in achieving this goal by focusing on discovering new markets, building strategic partnerships, and improving customer relationships. Building Strategic Partnerships Collaborations and strategic partnerships can significantly impact a company’s growth trajectory.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

ConversionXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Campaign reports will cover results such as sales figures, leads generated, and cross-channel engagement for the period. For example, let’s say you sell accounting software to law firms.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149