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Tech Partner Guide to the Summer ’25 Release

Salesforce

Agent API now lets you directly initiate Agentforce agents from your external applications (like those on Google Cloud) based on external events for instance, a user action in your app can trigger a corresponding update in Salesforce. This enables seamless cross-platform automation for tasks like data synchronization and notifications.

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Tech Partner Guide to the Summer ’25 Release

Salesforce

Agent API now lets you directly initiate Agentforce agents from your external applications (like those on Google Cloud) based on external events for instance, a user action in your app can trigger a corresponding update in Salesforce. This enables seamless cross-platform automation for tasks like data synchronization and notifications.

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Conversational Marketing: How a Messaging Strategy Will Grow Your Business

Hubspot

And not only is conversational marketing data helpful for recognizing tech issues and common customer pain points, it also can identify opportunities for cross-sell and up-sell. Facebook Messenger’s Discover tab, which launched mid-2017 , is one attempt at solving this. Promote events, products, and content.