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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Because, ”if your product or business is your main focus, you’ll probably end up neglecting your customers. Hence, even the most successful product marketers need to keep improving their skills and following trends in both PM theory and practice to stay competitive. And nobody wants that.: Work in sync with product managers.

Product 127
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The last 22 (part IV)

ConversionXL

I don’t feel you’re selling the book enough – you don’t make people WANT to buy the book. “Improve your dating skills” and “increase your dating success” are very vague, and vague doesn’t sell. Goal: Sell the product. Goal: get people to sign up for the mailing list.