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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Because, ”if your product or business is your main focus, you’ll probably end up neglecting your customers. Hence, even the most successful product marketers need to keep improving their skills and following trends in both PM theory and practice to stay competitive. And nobody wants that.: Work in sync with product managers.

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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. ” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in anyway, maybe you’re just factually wrong. Keith Rabois.

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Everything You Need to Know About Brand Management

Hubspot

As your business scales, grows, changes, and succeeds, your brand must follow suit. It is using your branding and brand assets to communicate value and build loyal relationships with your followers, fans, and customers. We’ll discuss the tangibles in the following section. This is what we call brand management. Brand Loyalty.

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in any way, maybe you’re just factually wrong. Does it not all bubble up to even the best cloud stocks? Keith Rabois: It’s unclear which stocks a ball is up to.

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The last 22 (part IV)

ConversionXL

I don’t feel you’re selling the book enough – you don’t make people WANT to buy the book. “Improve your dating skills” and “increase your dating success” are very vague, and vague doesn’t sell. Goal: Sell the product. Goal: get people to sign up for the mailing list.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

For example, an organization may institute a three-month clawback, which states that a sales rep must return any earned commission if a customer cancels their plan within three months of signing up. This provision is particularly critical for companies that sell SaaS products.