Martech

JUNE 9, 2025

In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support.

Strategic partnership 66

Strategic partnership Strategize Government Negotiate 66

Sales Hacker

FEBRUARY 7, 2018

Add new products/services to uplift the price, and create upsell/cross-sell opportunities. Add a strategic partnership that opens a new segment, for example, Healthcare, Government, etc. For example: Added regional teams to increase coverage a nd decrease dependence on your local market.

Growth 100

Growth GTM SQL Strategic partnership 100

PandaDoc

APRIL 3, 2023

In which case, they can benefit from a strategic partnership agreement with a freelancer or other third party that can help them get their production plan in order. After all, if you don’t have the supplies to sell to customers, you can’t make any sales. If you’re in doubt, you can never go wrong with a dedicated planning tool.

Process 52

Process Objectives and Key Results Teamwork Sales 52