article thumbnail

Is a Sales Operations Career Right for You?

Sales Hacker

Sales ops is responsible for supporting and enabling sales reps to sell efficiently and effectively. Sales operations teams bring a system of selling and structure to a sales organization. Knowledge of SQL is a big plus. Run cross-company initiatives and build a performance-based culture. Sales Operations Analyst.

article thumbnail

MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. If selling up-market and doing higher ACV deals, most likely 90% of these are being touched by sales, marketing, and partners. Meaning, revenue is a team sport.

GTM 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

RevOps Career: How (and Why) to Find the Right RevOps Job

Sales Hacker

An emerging need to support multiple GTM plans across segments and regions. The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. Creates processes to enhance cross-functional collaboration between sales, marketing, and customer success. Asia Corbett ).

Finance 100
article thumbnail

Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. The challenge is that organizations are primarily looking at the result, not using metrics to measure effectiveness and efficiency of each GTM strategy.

Growth 86