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Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. It ensures go-to-market (GTM) teams work toward shared company goals with efficient processes and reliable data.
GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” This team is all about creating cross-functional partnerships. Is your goal selling to more customers? Targeting new markets?
Sales ops is responsible for supporting and enabling sales reps to sell efficiently and effectively. This includes everything from automating mundane tasks to lighten a rep’s workload to providing the overall strategicplan for the sales organization. Run cross-company initiatives and build a performance-based culture.
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