SaaStr

SEPTEMBER 29, 2023

On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. You also get product advantages through data integrations becoming much stronger, and you get shared UX patterns, so usage gets easier. Who is going to do the selling?

Product 88

Product GTM Cross-sell Commission 88

Sales Hacker

FEBRUARY 2, 2024

If selling up-market and doing higher ACV deals, most likely 90% of these are being touched by sales, marketing, and partners. In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Meaning, revenue is a team sport.

GTM 93

GTM Pipeline SQL UX 93

ConversionXL

MAY 11, 2017

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. – and you can definitely use it for UX and conversion optimization, too. A recent competitive UX benchmark conducted by CXL Institute. Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?).

UX 131

UX User Experience Cross-sell A/B testing 131

ConversionXL

JULY 11, 2016

Stop selling the way you want to sell, sell the way people want to buy. Product Page (Option to buy, product information, cross-selling). Checkout (clear UX and limited, specific information). Check out the GTM Container of TNW. Do cross-device optimization (XDO) – best by using a CRO Grid.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79