The SaaS Playbook for Moving Up-Market
Sales Hacker
APRIL 21, 2022
SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. In the early days, most SaaS companies sell to other startups for a number of reasons. You’ll need to acquire less customers to generate the same amount of revenue and bigger companies have a lower churn rate.
87 
Let's personalize your content