The SaaS Playbook for Moving Up-Market
Sales Hacker
APRIL 21, 2022
SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. In the early days, most SaaS companies sell to other startups for a number of reasons. Someone (usually a VC) will point out that hitting your aggressive growth numbers will be easier if you sell to larger companies.
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