Cross-sell, Market share and Sales Support

How to align your martech COE with organizational and go-to-market goals

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Sales and support Role: Streamline the customer acquisition process while providing exceptional post-sale support. Sample goals: Shorten the sales cycle by 20%. Increase cross-sell and upsell revenue by 25%.

Go To Market

Go To Market Objectives and Key Results A/B testing Territory

Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. In both cases, the reason we have separate markets is that the customers could not have referenced each other. What is the "Chasm"? A war analogy.

Cross-sell

Cross-sell Niche Objectives and Key Results Price

Technology Sales Today

How to align your martech COE with organizational and go-to-market goals

Crossing the Chasm by Geoffrey Moore

Webinars

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