Highspot

FEBRUARY 14, 2024

Marketing Plan: Concentrates on creating awareness, generating interest, and positioning new products or services in the market. It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Development of consistent messaging that resonates with the target audience.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

Marketing Plan: Concentrates on creating awareness, generating interest, and positioning new products or services in the market. It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Development of consistent messaging that resonates with the target audience.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Hubspot

NOVEMBER 21, 2018

What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. The Self-Service model. The Channel Model.

Go To Market 97

Go To Market Process GTM Education 97