Sales Hacker

MARCH 8, 2024

Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Support on pipeline movement. According to Crossbeam, partners contribute to 58% of the revenue generated by Highspot ’s top sales reps, and their deal size was 60% higher when working with partners.

GTM 93

GTM Growth Cross-sell Referrals 93

ConversionXL

AUGUST 2, 2017

Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. So we started building out the partner program.”. This creates a unique window of opportunity for strategic partnerships. It all starts with choosing the right partners.

Strategic partnership 84

Strategic partnership Objectives and Key Results Strategize Cross-sell 84

ConversionXL

AUGUST 2, 2017

Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. So we started building out the partner program.”. This creates a unique window of opportunity for strategic partnerships. It all starts with choosing the right partners.

Strategic partnership 77

Strategic partnership Objectives and Key Results Strategize Cross-sell 77