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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

We used a sales activity study to benchmark how and where sellers are spending their time, pinpointing places where we are maybe spending a little more time on non-direct selling activities than we would like. And so, as we have evolved complex buying and selling, the model has evolved as well. It’s a common noun in B2B.

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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

which customers will buy one or more products for a cross-sell or upsell. The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down. or “Who is likely to try product X?” customer churn. Predictive analytics at work.

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