Salesforce

FEBRUARY 14, 2025

But hyper-personalization isnt just about adding a customers name to an email. Its about using big data , predictive analytics , and machine learning to understand customer behavior, predict future needs, and provide content, offers, and solutions in real-time. Think of next-best-action recommendations or predictive customer service.

A/B testing

Salesforce

MAY 17, 2023

For example, a healthcare company that sells diagnostic equipment will likely have a buttoned-up, professional voice and tone to convey gravitas. Take a cue from Reformation : Your brand’s voice and tone should shine through in all moments in the customer experience — even the not-so-great ones. Put yourself in your customers’ shoes.

CTR

Lead Fuze

JUNE 27, 2023

This question often arises among dental practices seeking to expand their reach and attract more potential customers. By tracking KPIs like website traffic, CTR, and conversion rates, you gain valuable insights into how well your online efforts are performing. Why hire a dental marketing agency?

CTR

Hubspot

SEPTEMBER 11, 2013

Users could customize their experience to pull in the most shared articles from professionals in their network; sort by industry, company, location, etc.; So, the LinkedIn CTR (clickthrough rate) 0.7%. Channels include Technology, Career, Leadership & Management, Healthcare, etc. Twitter garnered 162 clicks.

Networking