How brand marketing helps improve E-A-T signals: An introduction
Search Engine Land
NOVEMBER 8, 2022
Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. It is clear to see how these values are intrinsic to the company's goal of making online dating a safer space. These are brand behaviors that engender trust in us as consumers. Authenticity is key.
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