Search Engine Land
JANUARY 30, 2024
Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.
Search Engine Land
JANUARY 25, 2024
You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. Creating visually appealing thumbnails that accurately represent the video content can be crucial in CTR. Marital status. Education status. Home ownership status. Employment status.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Land
NOVEMBER 8, 2022
Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. Entities can get more real estate on the SERP particularly if it is exclusive, such as a trademark, an individual or an invention. These are brand behaviors that engender trust in us as consumers.
Hubspot
DECEMBER 17, 2019
Suffice to say, it's worth it to keep an eye out for any experiments or changes Google might make that would represent a conversion opportunity. Those statistics alone outline a wealth of opportunity for any client you represent, whether it be local, national, or digital. Businesses can build brand awareness with on-page SERP features.
Hubspot
OCTOBER 24, 2012
Don’t waste valuable website real estate with third-party advertisements that add no value to your business or its users. Clickthrough Rates (CTR): There are several different types of clickthrough rates you can look at, but I would recommend two types in particular. Does it accurately represent the content of my website?
Search Engine Land
JANUARY 29, 2023
The weather results had a slider and larger real estate for interacting with the weather. billion, which represented 8% growth year-over-year ($1.7 Google Adds Snow Conditions & Interaction Mobile Weather Results 2011: Google showed live snow results on the search results for ski resorts. Scientologists Google Bombed Or Not?
Hubspot
JUNE 12, 2018
Featured snippets and other on-page search features are taking a toll on CTR from SERPs. And if we’re already ranking highly for a topic, our efforts are better spent creating a piece of content for a SERP we’re not on at all instead of piling on where we already have valuable real estate.
Expert insights. Personalized for you.
110 
Let's personalize your content