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YouTube advertising: The ultimate guide

Search Engine Land

Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc.

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This day in search marketing history: January 30

Search Engine Land

What advertisers are saying about Discovery campaigns 2020: Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta. The weather results had a slider and larger real estate for interacting with the weather. billion, which represented 8% growth year-over-year ($1.7

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Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?

Hubspot

The introduction of the Featured Snippet and Knowledge Graph results created even more distractions from the traditional blue links that represent organic results. If you currently have live Google search campaigns preview your new results by navigating to the Tools tab and then clicking on “Ad Preview and Diagnosis”. This is bad.