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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Additionally, online business queries have been shifting rapidly towards mobile for the past few years. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Repeat business. Click-through rate (CTR).

Campaign 101
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Generative AI’s role in shaping the future of advertising

Search Engine Land

I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. And remembering that new customers are the most expensive to acquire, how could generative AI help drive loyalty and repeat business from existing customers?

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