CTR Lead generation Relationship building User Experience 
ConversionXL
JULY 6, 2021
Although video ads are visual and break up the traditional feed, users are less likely to click on videos. A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. . However, this is a step many people won’t take––with a benchmark CTR of 0.4%. LinkedIn also puts the end-user experience first.
Hubspot
JUNE 26, 2018
Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. Here are the many ways you can (and should) use email: Build Relationships : Build connections through personalized engagement. Clickthrough Rate (CTR).
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