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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

Don’t assume that your audience knows what “CTR,” “schema markup,” “KPIs,” “keyword cannibalization” or other industry terms mean. Your call to action should sound like this: “For x services, send me a message [on my website/through LinkedIn/through this link].”

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. But first thing’s first…. Do your negative research!

Territory 111
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The Ultimate Guide to Video Marketing

Hubspot

Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage. Here are some common shutter speeds and how to calculate them: At 24fps, 24 x 2 = 48, equalling a shutter speed of 1/50.

Angle 101