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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111
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This day in search marketing history: January 9

Search Engine Land

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . For accounts in a managed account, you could set up a single list of negative keyword in the top-level Shared Library that could then be associated at the account level.