3 common B2B SEO mistakes sabotaging cost per lead
Search Engine Land
MAY 28, 2024
Thus, your potential ROI and profit margins decreases over the long term, too. In order to make a profit and get “paid back” 6-12 months later (assuming the customer sticks that long, too). Your homepage is cannibalizing other non-branded queries for commercial terms (more on this chestnut below). This ain’t new, either.
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