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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

According to sales expert Colleen Francis , a referred lead has a close rate of 50%! In my own sales experience, this figure seems about right. According to KissMetrics , LinkedIn ads offer an average click-through rate (CTR) of 0.025%, which is respectable. A cold call and a referral are basically night and day.

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