Machine Learning for Paid Ads: Best Practices in a New Era
ConversionXL
APRIL 15, 2020
Across industries, the conversion rate from MQL to SQL is between 0.9% Conversion from SQL to customer averages around 22%. Higher-cost leads were becoming lower- cost SQLs; they paradoxically both cost more money and were cheaper. SQL volume increased nicely even though lead volume dropped in some cases.
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