ConversionXL

APRIL 15, 2020

The size of each box represents spend; color represents ROI—red is bad, blue is good. Across industries, the conversion rate from MQL to SQL is between 0.9% Conversion from SQL to customer averages around 22%. Then, we switched to a metric a couple of steps deeper into the funnel and started optimizing for SQLs.

SQL 99

SQL CTR Objectives and Key Results Campaign 99

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. AB Testing. Base Salary.

B2B 99

B2B E-commerce Cold Call Represent 99

Search Engine Land

JANUARY 30, 2023

I find that curious considering these are people from the same SEO community that used the CTR model from the 2006 AOL data as the industry standard for modeling across any search engine for many years to follow. Yet the two are state-of-the-art web search engines that have continued to stay at the cutting edge of technology.

CTR 23

CTR Engineering Represent Follow-up 23