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DOJ lays siege to Appleā€™s walled garden

Martech

The suit focuses on Apple’s resistance to cross-platform messaging, the lack of compatibility between iPhones and non-Apple smartwatches, barring developers from connecting the tap-to-pay feature with alternative digital wallets and making it difficult for customers to switch to alternative smart phones. In the U.S.,

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Is Competition Based Pricing a Winning Strategy?

Salesforce

Let’s take a closer look at how you can use this pricing strategy to attract customers. Here are a few: Helps you create market alignment Competition based pricing helps you align your prices with the market. Customers often equate price with value, so meeting pricing expectations is important.

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