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The New Sales Channel

Partners in Excellence

Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. They provide capabilities, amplifying our offerings, enabling our channel partners and us to create greater value to the customer. Often, two different partners may be pursuing the same end customer.

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Partnering And Selling

Partners in Excellence

We should be proud of being sellers, at the same time we have to recognize that we only achieve our goal of selling, through helping the customer achieve the goals they need to achieve through their buying journey (but this is another post). Strategic partnerships have existed in various forms for decades.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. She is an experienced and strategic GTM leader who loves driving revenue growth.