Account management Customers High impact Strategic partnership 
Partners in Excellence
FEBRUARY 23, 2022
Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. They provide capabilities, amplifying our offerings, enabling our channel partners and us to create greater value to the customer. Sometimes we have challenges in managing these relationships.
Partners in Excellence
MARCH 9, 2022
We should be proud of being sellers, at the same time we have to recognize that we only achieve our goal of selling, through helping the customer achieve the goals they need to achieve through their buying journey (but this is another post). Strategic partnerships have existed in various forms for decades.
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