Partners in Excellence
FEBRUARY 23, 2022
Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. For years, I’ve spoken and written about the principles of successful strategic partnerships. Channels “partners” have been a part of sales ever since sales have existed.
Partners in Excellence
MARCH 9, 2022
As a result, it becomes useful to examine partnering more deeply and to understand what drives partnership success. Strategic partnerships have existed in various forms for decades. We have many labels for them, Alliances, Strategic Partnerships, even Joint Ventures. Do we have a shared values?
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