Partners in Excellence

FEBRUARY 23, 2022

Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. For years, I’ve spoken and written about the principles of successful strategic partnerships. Channels “partners” have been a part of sales ever since sales have existed.

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Partners in Excellence

MARCH 9, 2022

As a result, it becomes useful to examine partnering more deeply and to understand what drives partnership success. Strategic partnerships have existed in various forms for decades. We have many labels for them, Alliances, Strategic Partnerships, even Joint Ventures. Do we have a shared values?

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Sales Hacker

OCTOBER 30, 2018

Jennifer Brandenburg is an industry sales leader in building high impact organizations that are repeatable, measurable and predictable. She has more than 20 years of deep enterprise sales experience managing sales operations and growing sales organizations in the high technology industry.

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